Every purchase generates a donation to the main kid's hospital in Ukraine

About Us


Hello and thank you for visiting our site!

I am Olena, Ukrainian, from Kyiv.

I moved to UK soon after the Russian invasion of our country in February 2022.

Since the devaluation of our currency in 2014 there has been a boom in local, Ukrainian production - including, but not only, food, furniture, clothes and footwear - which partially replaced imported goods; not just because the cost was lower, but often because the quality and design was great too!

I bought my first pair of Hameleon shoes in 2015 - they were incredible (bright blue, comfortable, a great look and hand-made in Ukraine).

When I moved to UK, I saw the fantastic support here for my compatriots and wanted to share with the wonderful British people some of our great Ukrainian products … so I contacted the co-founder of Hameleon and we agreed to start our journey together.

In addition to introducing bright British people to the high quality of Ukrainian products, we want to support our economy and community … and the handmade footwear business certainly generates working places for true professionals.
We also plan to support worthy causes in Ukraine … initially, we will donate 1% of our net revenue to Okhmatdyt, the main children’s hospital located in Kyiv (see our Charity Page for more details).

You can imagine that importing shoes from Ukraine is not easy at the moment! But those challenges are nothing compared to the bravery of our suppliers and partners who kept working in Kyiv - organizing the supply chain process, securing raw materials and manufacturing shoes, all this despite air-raids and power cuts (even hand-made shoes require some machinery).

By the way, there’s more information about the handmade manufacturing process on the How Our Shoes Are Made page of this site.

We used Ukrainian ladies’ names for our shoes and the photos and videos were done in the historic center of Kyiv.

I hope you’ll like our shoes!


Be Bright Be Brave

Be Bright Be Brave Logo

PS - please tag us in your Instagram stories, wearing our shoes!